I'm Triv — I own Google and Meta campaigns end to end, from brief and strategy to execution and reporting, for founders and teams across Australia, Europe and the US, connecting spend to measurable impact on the bottom line.
A snapshot of what full-funnel work looks like when the strategy, creative and tracking pull in the same direction.
Reworked the Google Ads account and directed SEO content around commercial search intent, partnering directly with the CEO on commercial priorities.
Audited the account, executed quick wins, delivered a strategy brief and built a sustainable full-funnel lead-form structure.
Built the account from the ground up: a local awareness campaign plus Date Night, Bottomless and Retargeting sales campaigns, testing brand-led against offer-led creative.
Audited tracking across Google Ads, GA4 and the CRM, mapped the patient-booking journey and consolidated a fragmented account into three priority campaigns.
Audited how posts were boosted and reported, introduced profile-visit tracking, restructured boosts toward new audiences and tested creator content against brand posts.
Paid acquisition is only half the job. I own the whole path — the strategy, the ads and the tracking that proves it worked.
Search, Shopping, PMax and YouTube — built and paced to CPA, conversion volume and revenue targets, not vanity clicks.
Full-funnel account structures and creative-testing frameworks that scale profitably against ROAS instead of stalling.
Technical, on-page and content direction aligned to commercial search intent — organic growth that compounds.
Set the campaign strategy and prepare the creative briefs — translating audience insight into clear direction the creative team can deliver against.
GA4, GTM, Pixel and CAPI set up properly, so every dollar and lead is measured — not guessed at.
Ads-to-CRM alignment for clean attribution, lead-source reporting and campaign-to-revenue visibility.
I lead paid media at Fortem Media, an international creative production house, where I own the full-funnel paid strategy across Google and Meta. I'm also Performance Marketing Lead at Fulfilment Australia, a national 3PL provider, where I partner directly with the CEO to turn campaign data into commercial priorities.
What sets that work apart is where I came from. Before performance marketing, I spent 13 years in sales and account management — so I read a P&L as fluently as a dashboard, talk to founders in their own language, and build campaigns measured by revenue, not vanity metrics.
I'm an Australian citizen and ABN registered, based in Sydney — remote-ready and open to new roles and projects.
Own full-funnel paid strategy across Meta and Google, pacing $10k–$25k monthly budgets to CPA and growth targets.
Partner directly with the CEO on Google Ads, SEO and website performance.
Google Ads, Meta and SEO for founders and marketing teams across Australia, Europe and the US. Monthly spends from $3k to $50k across Search, Shopping, PMax, YouTube and Meta, spanning 3PL, hospitality, healthcare and financial services.
Whether you're hiring or looking for someone to own paid media end-to-end, I'm one message away.